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Communicating the family firm brand: Antecedents and performance effects |
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| Affiliation: | 1. LBG Open Innovation in Science Center (LBG OIS Center), Ludwig Boltzmann Gesellschaft, Vienna, Austria;2. Department of Strategy and Innovation, Copenhagen Business School, Copenhagen, Denmark;3. FIF@Zeppelin University, Lake Constance, Germany |
| Abstract: | |
| Keywords: | Family business brand Family firm image Branding strategy Mixed methods design |
| 本文献已被 ScienceDirect 等数据库收录！ | |