中国百货业发展趋势解析——基于百货业"后"成熟期价值链的思考

进入后成熟阶段的百货业态发展进入稳定阶段,一方面企业稳步发展,另一方面也难寻突破。从价值链的角度讲,这是由于孤立的百货业价值链各环节已经丧失了发展和组合的空间。因此,在这一阶段,百货业应该突破单一价值链的发展模式向外延伸,一方面与商业地产结合,获取发展空间,另一方面横向整合差异化的价值链,降低扩张成本,提升差异化经营能力。

The Beijing old shop promotion and the search of development

after entering the post-mature stage, the department store has been developing stable while can not break through. From the perspective of value-chain it is because the isolatedvalue-chain can not be organized to development. So the department store should expand its value-chain to cooperate with the commercial real-estate and integrated the different value-chain which can improve its operation ability and cut down the cost.