| 历年春晚节目对广告行业问题的讽喻 |
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| 引用本文： | 王仲. 历年春晚节目对广告行业问题的讽喻[J]. 华东理工大学学报(社会科学版), 2012, 27(2): 110-116 |
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| 作者姓名： | 王仲 |
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| 作者单位： | 华东理工大学艺术设计与传媒学院,上海,200237 |
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| 摘 要： | 历年春晚对广告行业的违规问题时有批评。表现在春晚语言类节目对广告业缺乏行业自律、发布虚假广告、违规插播广告等现象进行大胆的讽刺以及歌唱节目对广告业表达的希望。春晚对广告行业违规问题的批评一方面折射出我国广告业的发展历史,另一方面也对广告业发展起到监督作用。
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| 关 键 词： | 春晚 虚假广告 表演艺术 广告史 |
Allegory to the Problem of Advertising Industry in the Spring Festival Gala over Years |
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| WAND Zhong. Allegory to the Problem of Advertising Industry in the Spring Festival Gala over Years[J]. Journal of East China University of Science and Technology:Social Science Edition, 2012, 27(2): 110-116 |
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| Authors: | WAND Zhong |
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| Abstract: | Over the years,Spring Festival Gala carries on the criticism to advertising industry about the irregularities.Language programs make a crack that the advertising industry lacks trade self-discipline,or propagandizes deceptive advertising,or carries on the bold satire and the singing programs express good hopes to advertising industry.The criticism that Spring Festival Gala couched on advertising industry on the one hand reflects the development process of our country’s advertising industry,on the other hand,play a supervisory role of the development of advertising industry. |
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| Keywords: | Spring Festival Gala deceptive advertising performing arts advertising history |
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