| 环境新闻社会效应的传播动力学分析 |
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| 引用本文： | 孙瑞祥.环境新闻社会效应的传播动力学分析[J].中国地质大学学报(社会科学版),2010,10(6). |
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| 作者姓名： | 孙瑞祥 |
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| 作者单位： | 天津师范大学,新闻传播学院,天津,300387 |
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| 摘 要： | 大众传播动力学是分析环境新闻社会效应的重要理论框架。环境新闻报道要产生良性社会效应,要在三种动力机制作用下实现预期目标:通过环境新闻报道,推动社会问题化的实现(问题呈现层面);迅速形成社会动员态势(公众认知与态度层面);获得及时有效的社会回应(实际行动层面)。社会问题化、媒体驱动型社会动员、媒体驱动型社会回应的形成与效果,是评价环境新闻报道质量与社会效应的三个重要的实践维度。
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| 关 键 词： | 环境新闻 社会效应 传播动力学 社会问题化 |
Dynamic Analysis on Social Effects of the Environmental News |
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| SUN Rui-xiang.Dynamic Analysis on Social Effects of the Environmental News[J].Journal of China University of Geosciences(Social Sciences Edition),2010,10(6). |
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| Authors: | SUN Rui-xiang |
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| Institution: | SUN Rui-xiang(College of Journalism , Communication,Tianjin Normal University,Tianjin 300387,China) |
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| Abstract: | Dynamics of mass communication is an important theoretical framework,which analyzes the social effects of environmental news.To generate positive social effects,the environmental news reports need three dynamic mechanisms: promoting the universalization of social problems through environmental news(the level of question presented),rapidly forming the social mobilization situation(the level of public awareness and attitude) and accessing to the social response timely and effectively(the level of action).Ther... |
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| Keywords: | environmental news social effect transmission dynamics universalization of social problems |
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