| 从文学广告看中国现代文学期刊 |
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| 引用本文： | 甲鲁平.从文学广告看中国现代文学期刊[J].山东师范大学学报(人文社会科学版),2003,48(2):31-34. |
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| 作者姓名： | 甲鲁平 |
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| 作者单位： | 山东建筑工程学院,工商系,山东,济南,250014 |
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| 摘 要： | 从文学广告可以见出文学期刊的信息交流与传播意识、期刊的定位策略、期刊在一定时期的热点、期刊市场运作的情况。文学广告是了解中国现代文学期刊特色的化石
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| 关 键 词： | 文学广告 期刊 传播 定位 |
| 文章编号： | 1001-5973(2003)02-0031-04 |
| 修稿时间： | 2002年9月30日 |
Study of Modern Chinese Literary Journals from the Point View of Literary Adevertisement |
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| JIA Lu,ping.Study of Modern Chinese Literary Journals from the Point View of Literary Adevertisement[J].Journal of Shandong Teachers' University(Social Science Edition),2003,48(2):31-34. |
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| Authors: | JIA Lu ping |
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| Abstract: | Literary advertisement is of much importance in that it helps people know about the informational communication and disseminative consciousness of literary journals, the strategy of journal orientation, the central issues at certain time as well as the opertation of journalistic market. Morever, through literary advertisement,we can have a full understanding of the characteristcs of modern Chinese literary journals. |
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| Keywords: | literary advertisement journal dissemination orientation |
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