| 失诚信者失天下--对南京冠生园"陈馅月饼"事件的思考 |
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| 引用本文： | 郑倩仪.失诚信者失天下--对南京冠生园"陈馅月饼"事件的思考[J].华南农业大学学报(社会科学版),2003,2(Z1):136-140. |
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| 作者姓名： | 郑倩仪 |
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| 作者单位： | 华南农业大学,经济贸易学院,广东,广州,510642 |
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| 摘 要： | 南京冠生园曾经是一家有名的企业,但由于"陈馅月饼"一事被曝光而倒闭了,与之相关的所有企业也受到了牵连.在此案例的基础上,文章提出了一个永恒的话题--诚信,并进一步指出,诚信对于企业的生存与发展是极为重要的.
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| 关 键 词： | 诚信 冠生园 陈馅月饼 |
| 文章编号： | 1672-0202(2003)S0-0136-05 |
| 修稿时间： | 2003年7月22日 |
Lost Credibility, Lost the Market--A Reflection on the Bankruptcy, of the Guanshengyuan in Nanjing |
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| ZHENG qian-yi.Lost Credibility, Lost the Market--A Reflection on the Bankruptcy, of the Guanshengyuan in Nanjing[J].Journal of South China Agricultural University:Social Science Edition,2003,2(Z1):136-140. |
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| Authors: | ZHENG qian-yi |
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| Abstract: | The Guanshengyuan in Nanjing used to be a famous enterprise, but went bankruptcy because of using exceed time limit fillings to make moon cakes. The enterprises related to it all got involved in
trouble. Based on this case, the author raises a longstanding topic--credibility, and the author holds
that credibility is very significant for the survival and development of enterprises. |
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| Keywords: | credibility Guanshengyuan the moon cake made of exceed time limit filling |
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