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基于博弈模型的“公司+农户”模式契约稳定性及模式优化
引用本文:涂国平,冷碧滨.基于博弈模型的“公司+农户”模式契约稳定性及模式优化[J].中国管理科学,2010,18(3):148-157.
作者姓名:涂国平  冷碧滨
作者单位:1. 南昌大学中国中部经济发展研究中心, 江西南昌330047; 2. 南昌大学系统工程研究所, 江西南昌330031; 3. 南昌大学管理科学与工程系, 江西南昌330031
基金项目:江西省科技厅软科学基金项目;江西省教育厅项目
摘    要:为探索解决"公司+农户"模式违约问题的优化模式和对策,通过静态博弈模型揭示了"公司+农户"模式违约问题的根本原因是市场风险的存在,并得出了稳定的"公司+农户"模式的价格波动区间;契约稳定性模型揭示了"利益共享"的分配机制、"公司+农户"经营模式交易费用的降低、约束机制的加强和信誉机制的建立都有利于"公司+农户"经营模式的稳定和发展。引入期货、期货期权对"公司+农户"模式进行优化,通过博弈模型分析得出:"公司+农户+期货"优化模式能解决公司的违约问题,但没能解决农户的机会主义行为和违约问题;"公司+农户+期货期权"优化模式从根本上扼制了农户的违约行为,规避了公司远期合约的市场风险,稳定了公司未来的得益和农产品货源,也解决了公司的风险和违约问题。

关 键 词:“公司+农户”  期货期权  博弈  
收稿时间:2009-10-9
修稿时间:2010-4-19

Contract Stability and Optimization of “Company & Farmer” Mode Bosed on Game Model
TU Guo-ping,LENG Bi-bin.Contract Stability and Optimization of “Company & Farmer” Mode Bosed on Game Model[J].Chinese Journal of Management Science,2010,18(3):148-157.
Authors:TU Guo-ping  LENG Bi-bin
Institution:1. Center for Central China Economic Development Research, Nanchang University, Nanchang 330047, China; 2. Institute of Systems Engineering, Nanchang University, Nanchang 330031, China; 3. Department of Management Science and Engineer, Nanchang University, Nanchang 330031, China
Abstract:In order to explore optimization mode and counterm easures for solving breaking contract problem of "Company&;Farmer",the established static game model reveals that the basic reason of the breaking contract problem of "Company&;Farmer" is market risk,and the price fluctuation interval of static "Company&;Farmer" is obtained.The established contract stability model reveales that the distribution mechanism of "benefit sharing",the reduction of the transaction cost of "Company&;Farmer",the strengthening restraint mechanism and the establishment of reputation mechanism are all helpful for stability and development of "Company&;Farmer".Simultaneously,futures and options are introduced to optimize "Company&;Farmer",and the "Company&;Farmer&;futures" optimization mode can solve breaking contract risk of company,but not solve breaking contractrisk of farmer;and the "Company&;Farmer&;options" optimization mode rest rains breaking contract behavior of farmer radically,which can avoid risk of company,lock the company's future profit,and stabilize the source of goods of agricultural product,and also solves the problem of the risk and contract breaking behavior of company.
Keywords:“Company&Farmer”  options  game  
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