中国啤酒产业市场结构与市场绩效的关联性研究

文章基于产业组织的市场力量理论和效率结构理论,针对中国啤酒产业自1995年以来的市场结构与市场绩效的关联性进行研究.研究结果显示:该产业不仅市场绩效受到经营效率和市场结构的综合影响,而且经营效率与市场结构同样存在关联性,说明中国啤酒产业市场绩效提升的根本原因是经营效率的提高;与市场绩效具有正相关性的市场集中度,则与近20年来的并购和新建等投资活动密不可分.研究表明资本优势和管理优势是啤酒产业寡占市场企业的核心竞争力.最后,文章结合该产业的市场特质,提出了提高管理整合水平,对并购加强反垄断和战略协同审查,适度扶持国内资本控股企业以及提高啤酒产业安全等政策建议.

Research on correlation between market structure and market performance of Chinese beer industry

This paper studies the correlation between market structure and market performance of Chinese beer industry based on the market power theory and efficiency structure hypothesis. The result shows that this industry''s market performance is affected by operational efficiency and market structure, and there is also correlation between operational efficiency and market structure. Further conclusion could be made that the improvement of Chinese beer industry''s market performance is due to increasing operational efficiency. What''s more, market concentration, which is positively related to market performance, is inseparable from greenfield and acquisition in recent 20 years. Based on the above discussion, it can be concluded that capital and management advantage is the core competence of oligopoly market. And also, taking the beer industry''s market features into consideration, this paper gives some policy suggestions, for example, improving management standard, strengthening antitrust and strategic collaboration review on mergers and acquisitions, providing more reasonable support on domestic companies and improving beer industry security, which will have positive effect on Chinese beer industry.