基于顾客价值的CRO企业动态核心竞争力评价

企业核心竞争力的形成过程实质上就是满足顾客价值的过程.文章基于CRO企业满足顾客价值的四个阶段,即分析顾客价值、创造顾客价值、实现顾客价值和满足顾客价值,结合CRO企业运行实践,构建动态CRO企业核心竞争力评价指标体系,并运用灰色模糊评价方法,分别对一本土和外资CRO企业的核心竞争力进行评价,比较两者差距,为本土CRO企业核心竞争力的提升提供借鉴.

Evaluation of dynamic core competence CRO enterprises based on customer value

The formation process of enterprise core competitiveness is the process to satisfy customer value. This article built the dynamic CRO enterprise core competitiveness evaluation index system combined with the CRO enterprise internal and external ecological based on four stages at which CRO companies satisfy customer value, namely, analyzing, creating, achieving and satisfying customer value. This article compares the gap between a domestic CRO and a Foreign Investment CRO Enterprise after empirical evaluation on the enterprise''s core competitiveness by using the grey fuzzy evaluation method, to provide reference for the promotion of core competitiveness of the domestic CRO enterprise.