| 大学校园信息传播探析 |
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| 引用本文： | 焦垣生,务娟.大学校园信息传播探析[J].西安交通大学学报(社会科学版),2006,26(5):93-96,F0003. |
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| 作者姓名： | 焦垣生 务娟 |
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| 作者单位： | 西安交通大学,人文社会科学学院,陕西,西安,710049 |
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| 摘 要： | 以大学校园中的信息传播活动为研究对象,对应用于大学校园信息传播的各种媒体进行特征比较．通过对高校校园信息传播活动的理论分析,论述了建立校园信息传播良性机制与坚持以读书为中心的关系,提出一方面应正确认识校园信息传播所引发的变化,另一方面,也应发挥传统的主流媒体的优势。
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| 关 键 词： | 校园信息传播 传统媒体 新兴媒体 |
| 文章编号： | 1008-245X(2006)05-0093-05 |
| 修稿时间： | 2006年5月8日 |
An Analysis on Information Communication on Campus |
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| JIAO Yuan-sheng,WU Juan.An Analysis on Information Communication on Campus[J].Journal of Xi'an Jiaotong University(Social Sciences),2006,26(5):93-96,F0003. |
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| Authors: | JIAO Yuan-sheng WU Juan |
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| Abstract: | With information communication activities on campus as the study object,the thesis has made a characteristic comparison of various media for campus information communication activities.From theoretical analysis,the relation between the establishment of the benign mechanisms and insistence in taking study as the core is dealt with,proposing that on the one hand it is mandatory to recognize changes worked up by campus information communication and on the other hand,the advantages of traditional mainstream media should be brought into play at the same time. |
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| Keywords: | campus information communication traditional media new media |
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