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我国银行卡市场发展的若干问题及对策
引用本文:殷仲民,张博. 我国银行卡市场发展的若干问题及对策[J]. 西安电子科技大学学报(社会科学版), 2002, 12(2): 11-15
作者姓名:殷仲民  张博
作者单位:西安理工大学,工商管理学院,陕西,西安,710048
摘    要:银行卡作为商业银行的一种复合型金融工具在现代银行竞争中的作用日益显著 ,我国拥有着巨大的并且快速发展的银行卡市场 ,开发和完善我国的银行卡市场可以作为商业银行迎接加入 WTO挑战和与国际同行竞争的突破口。本文着重论述我国银行卡市场的现状和存在的问题 ,并据此提出整合经营、采用积分制等具有针对性的建议

关 键 词:银行卡  金卡工程  银联卡
文章编号:1008-472X(2002)02-0011-05
修稿时间:2002-01-16

On Problems Encountered And Measures Taken in Development of Bankcards
YIN Zhong-min,ZHANG Bo. On Problems Encountered And Measures Taken in Development of Bankcards[J]. Journal of Xidian University (Social Sciences Edition), 2002, 12(2): 11-15
Authors:YIN Zhong-min  ZHANG Bo
Abstract:As a comprehensive vehicle among business banks, bankcards play a more effective role in the competition in modern banks today. There exists in China a large and rapidly expanding market for bankcards, whose development and perfection serves as a challenge for business banks in the post-WHO period as well as a breakthrough into the international market of the trade. In this paper the author, on the basis of an analysis of the situation in China, suggests a system of score taking and overall administration to solve the problems encountered.
Keywords:bankcards  golden card project  coalition cards
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