媒介融合趋向下的独立制作与产业规制

本文以产业组织理论中的SCP分析范式和产业规制理论为指引,首先探讨在媒介融合的宏大背景下,媒介市场结构如何实现从单一渠道的完全垄断向多方渠道寡占的历史性嬗变。然后通过构建Stackelberg数理模型,分析面对市场结构转变,媒介市场的重要参与主体———独立制作公司所应作出的战略转变与均衡策略选择。相应地,基于媒介融合后市场绩效的提升效应,以及独立制作公司所能发挥的积极功效,可以从促进产能扩张、成本节约和需求提升等方面,出台旨在促进独立制作公司有效融入媒介融合的规制方案,推进媒介融合和独立制作业的共同发展。

The Independent Production and Industrial Regulation under the Trends of Media Convergence

Based on the theoretical guidance of the SCP analysis paradigm and industrial regulation in the industrial organization theory,this paper,to begin with,attempts to find out how the historical change took place in which the media market structure transferred from the monopoly in a single channel into oligopoly in the multiple channels under the dramatic context of media convergence.Then with the construction of the Stackelberg mathematical model,it analyzes what strategic changes and equilibrium tactics inde...