| 关于现代传媒管理的思考 |
| |
| 引用本文： | 许洪祥.关于现代传媒管理的思考[J].南京大学学报(哲学．人文科学．社会科学 ),2002,39(2). |
| |
| 作者姓名： | 许洪祥 |
| |
| 作者单位： | 新华日报,南京,210005 |
| |
| 摘 要： | 现代传媒的管理具有重要的现实性和紧迫性。要从观念、机制、知识和环境等方面加强和改善对现代传媒的管理。要在分层与集中、网络与人际、内部与外部、制度与文化的辨证思维中加强和改善对现代传媒的管理。
|
| 关 键 词： | 现代传媒 管理 |
Thinking about Management in Modern Mass Media |
| |
| XU,Hong-xiang.Thinking about Management in Modern Mass Media[J].Journal of Nanjing University(Philosophy, Humanities and Social Sciences),2002,39(2). |
| |
| Authors: | XU Hong-xiang |
| |
| Abstract: | Management in modern mass media is of practical significance and urgently needed. It should be consolidated and improved in terms of ideology, mechanism, knowledge and environment on the one hand, and in terms of the dialectic thinking between stratification and centralization, between network and personal relations, between the interior and the exterior, and between system and culture on the other. |
| |
| Keywords: | modern mass media management |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
