略论中国古代文学传播的媒介

传播意义上的媒介是指传播活动的中介或中介物,它本质上由四个基本要素构成:物质、技术、符号和人;传播新闻的媒介是比较固定的和专门的,而传播文学的媒介则呈现为多样化。其主要原因在于文学有时本身就是传播的媒介,而新闻不具备这方面功能。文学传播中,更多的是传播媒介与传播方式往往表现为交叉关系。中国古代传播文学的媒介主要有龟甲兽骨、青铜器、石,以及写本文学媒介中的竹、木、帛、纸、雕版、墙壁等。

On the ancient publicity media of Chinese classic literature

Medium in the sense of publicity refers to the materials used in publicity activities.It consists of four basic elements: matter,technology,symbol,and man.The medium for the spreading of news is relatively fixed or of a special feature,whereas that used for literature shows diversity.The reason is that literature itself is a medium in contrast to news.The publicity medium and the type of publicity show a kind of interrelationship in the spreading of literary works.In ancient times in China,the media for literature included tortoise shells,animal bones,bronze ware,stones,bamboo,wood,silk,paper,carving boards,and walls,etc.