| 企业开发老年市场的对策思路 |
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| 引用本文： | 应斌.企业开发老年市场的对策思路[J].武汉大学学报：哲学社会科学版,2004,57(1):33-37. |
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| 作者姓名： | 应斌 |
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| 作者单位： | 中南财经政法大学,工商管理学院,湖北,武汉,430060 |
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| 摘 要： | 目前,我国老年消费市场购买水平的消费意愿已经十分强烈,中国巨大的老年市场已经形成。随着经济的不断发展,老年人口的快速增加,老年人购买力的逐渐增强和消费观念的改变,我国老年市场还将进一步扩大,开发老年市场极具潜力。中国企业要想在开发老年市场上取得成功,就必须制订合理的市场营销战略和策略。
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| 关 键 词： | 老年市场 老年产业 市场策略 |
| 文章编号： | 1672-7320(2004)01-0033-05 |
| 修稿时间： | 2003年6月22日 |
Enterprises Strategies to Exploit Grey Market |
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| YING Bin.Enterprises Strategies to Exploit Grey Market[J].Wuhan University Journal (Social Sciences),2004,57(1):33-37. |
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| Authors: | YING Bin |
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| Abstract: | Nowadays, the buying power and consume desiring of Chinese gery market are both very strong. The huge grey market of China has been formed. With continuously development of China economy and fast growth of Chinese elderly people, with enhancing of buying power of elderly people, with constant changing of consuming conceptions of elderly people, Chinese grey market will further grow. It's profitable to exploit Chinese grey market. If China enterprises want to success in the grey industries, they should draw up justified marketing strategies and tactics. |
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| Keywords: | grey market grey industry enterprise strategy |
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