商业银行开展市场营销势在必行

商业银行市场竞争意识有所增强，但对市场环境和市场定位还缺乏科学的认识和分析，银行对营销理论运用也不系统、不全面。我们应当学习和借鉴西方银行业在营销活动中的经验，积极推进我国营销工作，建立一支素质高、业务熟、公关能力强、特别能战斗的营销队伍，以保证金融营销顺利开展。

An Inevitable Trend towards Market - Sale Strategy for Commercial Banks

Commercial banks have become aware of the marketing competition to some extent;however,they are still lacking in scientific understandeing and analysis towards marketing environment and marketing positioning.In addition,the bankw can not use marketing theoried systematically and comprehensively.As a result,we should use the marketing experience of western banks for reference,actively promoting our country's marketing work,and build up a high- quality contigents with perfect professional work and public relation ability as well as high combat power,in this way,we can ensure that financial marketing will be carried out smoothly.