| 创业认知研究综述 |
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| 引用本文： | 李海垒,张文新. 创业认知研究综述[J]. 山东师范大学学报(人文社会科学版), 2014, 0(1): 108-117 |
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| 作者姓名： | 李海垒 张文新 |
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| 作者单位： | 山东师范大学心理学院,山东济南250014 |
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| 基金项目： | 作者主持2012年度山东省社科规划青少年研究专项（山东省青少年研究基地资助项目）“大学生创业意向及其与家庭、人格的关系”（12CQSJ08）的阶段性成果. |
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| 摘 要： | 认知研究是近年来在国际创业领域的一个重要研究取向,对于更全面认识创业过程有积极的意义.创业认知有五个重要领域需要梳理：创业意向的研究现状和理论模型;认知启发式研究在创业心理研究中的潜在价值;与创业有关的一些认知偏差变量;架构和前景理论在创业研究中的应用;自我效能感与内在动机两个认知变量在创业研究中的应用.
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| 关 键 词： | 创业意向 认知启发式 认知偏差 前景理论 |
Review of Cognitive Research on Entrepreneurship |
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| Li Hailei Zhang Wenxin. Review of Cognitive Research on Entrepreneurship[J]. Journal of Shandong Teachers' University(Social Science Edition), 2014, 0(1): 108-117 |
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| Authors: | Li Hailei Zhang Wenxin |
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| Affiliation: | Li Hailei Zhang Wenxin( School of Psychology, Shandong Normal University, Jinan, Shandong 250014) |
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| Abstract: | Cognitive research in recent years is an important research orientation in the field of entrepreneurship, and is of positive significance to understand the entrepreneurial process comprehensively. Compared to the West, the number of domestic researches was very few, and mainly those focusing on the study of entrepreneurial intention. In order to facilitate a more comprehensive understanding of the current status of entrepreneurial cognition research, this paper generalized the entrepreneurial cognition of five important areas. First, the research status and theoretical models of entrepreneurial intention were summarized; second, the potential value of cognitive heuristic research in entrepreneurship research, analyzed ; thirdly, some of entrepreneurship - related cognitive bias variables were overviewed ; fourthly, it discussed the application of framing and prospect theory in entrepreneurship research; and fifthly, self- efficacy and intrinsic motivation were briefly introduced. |
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| Keywords: | entrepreneurial intention cognitive heuristic cognitive bias prospect theory |
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