| Abstract: | Strategy development in today's volatile business environment demands increased management concern with fundamental issues which go beyond the balance sheet and the income statement to deal with the proper positioning of the corporation and its units to achieve long-term profitable survival. This is well understood. On the other hand, it is equally clear that management capacity—in terms of man hours of talent available—is the most important resource of any corporation and is also limited. In this article the authors set out to develop a frame of reference for analysing the corporation, its individual business and its competitors. Their objective is to provide management with the tools they need to deploy their creative entrepreneurial talent more efficiently by focusing on strategically relevant issues, using guidelines based on the ever-increasing body of research available today. |
