小众传播与新媒介文化

随着技术的进步和新媒体的出现，当今一个传播形式的新特点就是，由传统的“大众传播”向“小众传播”转移深入，同时也就产生了与以往媒介文化有所不同的新媒介文化。对于当前的新媒介文化形成、发展和演变的机制极其规律的探索，必将成为当代文化传播研究的一个重要课题。

Small Diffusion and New Media Culture

With technological development and the emergence of new media,there appeared a new feature of media form that the traditional mass diffusion was transferring into the small diffusion,producing a new media culture different from the previous ones.It will become an important subject to explore the formation,development and evolution mechanism as well as the rules of new media culture.