从风景名胜区经营权的转让探讨风景名胜区开发和管理模式

近年来 ,全国许多省市都在对风景名胜区所有权和经营权剥离后进行市场运作。风景名胜区经营权转让的优势、弱势明显 ,威胁、机会并存 ;从国内外景区管理模式及旅游业资本运作模式对比分析看 ,政府、旅游经营公司和志愿者共同参与景区经营与管理的模式是比较理想的、是有利于旅游业持续发展的模式。

Discuss Development and Management Model of Scenic Spots from the Poin of Its Business Right Transfer

As one of main industries, tourism has got major development in the whole country, some provinces have paid special attentions to the essentials in tourism. The local governments excavate tourism resources, hoping that tourism would raise local economy. But scenic spots have enough financial resources for management and protection. On the other hand, the governments lack funds in protection, and in order to get a new profit point, the enterprises want to invest in tourism. According to the situations of tourism in our country, this paper discusses and analyzes some scenic spots' S. W.O.T after government transfers business right. In the end, this article discusses a new development and management model of scenic spots.