| 甘肃企业商标战略研究 |
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| 引用本文： | 李玉璧.甘肃企业商标战略研究[J].兰州大学学报(社会科学版),1999(2). |
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| 作者姓名： | 李玉璧 |
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| 作者单位： | 西北师范大学政法系 |
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| 基金项目： | 甘肃省哲学社会科学规划项目 |
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| 摘 要： | 商标是关系企业生存发展的一个战略问题。本文从甘肃企业发展的历史和现实出发，分析了企业实施商标战略的迫切性，并针对企业商标工作状况，结合甘肃社会经济发展的实际和国内外经济发展的趋势，提出了企业实施商标战略的目标。同时，本文还较为系统地阐述了实现该战略目标的切实可行的措施
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| 关 键 词： | 商标战略 商标战略目标 驰名商标 |
Research on the Trade Mark Strategy for Enterprises in Gansu |
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| Li Yubi.Research on the Trade Mark Strategy for Enterprises in Gansu[J].Journal of Lanzhor University(Social Sciences),1999(2). |
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| Authors: | Li Yubi |
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| Abstract: | Trade markers are of vital importance to the existence and development of enterprises. The present paper has analyzed the emergency of enterprises to execute trade mark strategy from the historical and realistic development of industrial economy in Gansu and put forward the target of such strategies in view of the current state and the reality of social economic development in this province and the economic trend both at home and abroad. Meanwhile, the paper has also systematically demonstrated practicable measures for its realization. |
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| Keywords: | trade mark strategy target for trade mark strategy well-known trade marks |
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