城村电视传播——大众传媒与乡村的民族志研究

在现代化进程带来的传统文化变迁背景下,大众传播的力量日渐凸显。报告了用"民族志"研究方法进行的一次有关传播学乡村研究的尝试。以位于福建省北部的城村作为研究样本,通过田野调查,结合相关研究资料,对电视为代表的大众传播在乡村的发展、大众传播和村民之间的互动关系、以及大众传播媒介在乡村所扮演的角色等问题进行了回答,勾勒出城村人与电视互动、传统与现代博弈的现实图景。

Television Communication in Chengcun Village ——An Ethnographic Study about the Media and Country

In the changing process of traditional culture,we can not ignore the power of mass communication.In this research,the methods of ethnography are adopted in the study of communication in rural areas.Based on related data and field work in the Chengcun Village located in the west of Fujian province,the article touches such issues as mass media(mostly TV) developing in the village,interaction between mass media and villagers,and the roles of mass media in the social transform in the countryside,sketching a picture of interaction between mass media and Chengcun villagers and conflict between tradition and modernity.