消费时代大众传媒文化的审美解析

消费时代作为一种特殊的文化语境,改变了大众传媒审美价值取向,现代传播媒介商业化经营加重文化审美失衡,如何有效规避控制以及整合优势已成为亟待研究的问题。大众传媒按照商业逻辑运作追逐经济效益,娱乐化狂潮满足受众消遣欲望需求,同时也沦为消解审美文化的工具,形象化的欲望满足取代了文化意义上的理性思考和探索,大众传媒审美走向正逐渐失去原有的精神维度,失去原有的文化伦理奉行的纯洁、本真。社会经济结构和经济形式转变之下,大众传媒自主性建构的核心点,应借助自身价值功能完成对人类文化崇高性、深刻性和多样性内涵的传承。

Aesthetic appreciation of mass media culture in consumption era

As a special culture context,the consumption era has changed the aesthetic value orienta-tion.The commercialized operation of modern media has aggravated the imbalance of culture aestheti-cism.How to effectively avoid controlling and integrate advantages has become a burning question.Mass media operates in accordance with business logic to pursue economic benefit.The entertainment rush satisfies audiences' desire for consumption.Mass media have also been reduced to the tool to dis-pel the aesthetic culture....