Success through culture change in a Japanese brewery |
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Authors: | Takanori Nakajo Toyohiro Kono |
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Abstract: | The birth, growth and subsequent decline of Asahi Brewery is described up to the appointment of a new president of the company and the introduction of a new management concept. This brought a change in strategic direction and the development of new products. Changes in corporate culture at the top and middle level of management encouraged change in employee culture. Improvements of organizational structure and programmes are described and principles for change in corporate culture are extrapolated. |
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