| 仿拟在广告英语中的应用 |
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| 引用本文： | 刘明珠.仿拟在广告英语中的应用[J].安徽农业大学学报(社会科学版),2002,11(4):100-102. |
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| 作者姓名： | 刘明珠 |
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| 作者单位： | 上海海运学院,上海,200135 |
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| 摘 要： | 广告英语中仿拟辞格应用广泛.通常是模仿人们所熟知的现有材料,对其词语、短语、句子和篇章进行变动,并与广告宣传的产品名称,品质等相联系,以达到宣传的效果.广告英语中的仿拟修辞特点鲜明,一般具有易辨性、灵活性、生动性和临时性的特点.
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| 关 键 词： | 广告 英语 仿拟 |
| 文章编号： | 1009-2463(2002)04-0100-03 |
| 修稿时间： | 2002年5月3日 |
Applications of Parody to Advertising English |
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| LIU Ming-zhu.Applications of Parody to Advertising English[J].Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition),2002,11(4):100-102. |
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| Authors: | LIU Ming-zhu |
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| Institution: | Shanghai Maritime University |
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| Abstract: | The rhetorical device'parody'is largely employed in advertising English by imitating the known materials ,modify-ing certain elements such as words ,p hrases ,sentences and passages and i nvolving those that are associated w ith brands and qualities of certain prod ucts to the effect that the products c oncerned can be well publicized .Gen erally speaking,'parody'in advertising English is deemed to e mbody such rhetorical features as ey e -catching,flexible,vivid and short -lived. |
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| Keywords: | advertising English parody |
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