| 中国古代通俗小说的商业运作与文本形态 |
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| 引用本文： | 苗怀明.中国古代通俗小说的商业运作与文本形态[J].求是学刊,2000(5):78-83. |
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| 作者姓名： | 苗怀明 |
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| 作者单位： | 南京大学中文系，江苏南京 210093 |
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| 摘 要： | 本文主要从古代书坊刊印流传过程中的发兑销售这一关键环节入手，对中国古代通俗小说的商业运作方式进行细致的剖析，指出古代私人书坊是通俗小说发展的重要推动力，其浓厚的商业运作方式对作品的文本形态有着各方面的深远影响。
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| 关 键 词： | 古代通俗小说 书坊 商业运作 |
| 文章编号： | 1000-7504(2000)05-0078-06 |
| 修稿时间： | 2000年3月2日 |
The Commercial Development and the Work's Form of Chinese Ancient Popular Novels |
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| WTBZMIAO Huai-ming,WTBZ.The Commercial Development and the Work''''s Form of Chinese Ancient Popular Novels[J].Seeking Truth,2000(5):78-83. |
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| Authors: | WTBZ]MIAO Huai-ming [WTBZ] |
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| Institution: | WT4BZ]MIAO Huai-ming [WT5BZ] |
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| Abstract: | This article analyses meticulously the way of commercial development of Chinese ancient popular novels, by publishing and selling, which is the key link in the course of the ancient publishing house 's printing and distribution. The ancient private publishing house is the important motive force in the development of the popular novels. The way of commercial development produces far-reaching effect on the form of the works in many ways. |
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| Keywords: | the ancient popular novels the private publishing house commercial development4 |
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