《文讯》杂志的文学传播实践与学科理论建设

文学杂志的传播与文学生产同源同质。《文讯》是台湾当代最重要的文学平面媒体之一,办刊30年为台湾文学写史。堪称文坛翘楚。《文讯》历经党营到民办、供养到完全市场化的经营过程,在营销策略、传播机制上积累实践经验.创设运动范式;从理论到战略努力建构文学传播学科,增值象征资本和美誉度,型塑了台湾文坛良好形象,是台湾文学传播史的亲历者、传播范式的创建者。

On the Literature Spread Practice of Wen Xun Magazine and the Theoretical Disciplines Construction

The spread of literature magazine and the literature production have the same origin and essence. Wen Xun is the one of the most important literature plane media, which has 30 years history of writing Taiwan literature and is an outstanding magazine in literary world. Through the process from party management to civilian-run, from providing to completely marketization, Wen Xun accumulates the practical experiences and creates new model. From theory to strategy, it constructs literature spread discipline and adds symbolic capital and good reputation, and build up a good image of Taiwan literature, which is the constructor of the history of Taiwan literature and spread model.