| 基于品牌传播的我国广告学发展新路径探讨 |
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| 引用本文： | 佘世红.基于品牌传播的我国广告学发展新路径探讨[J].华南理工大学学报(社会科学版),2013(5):89-92. |
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| 作者姓名： | 佘世红 |
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| 作者单位： | 华南理工大学新闻与传播学院,广东广州510640 |
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| 基金项目： | 广东省教育厅项目资金资助项目（2012WYM-0015）;广东省软科学研究项目资助（201213070300024） |
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| 摘 要： | 我国的广告学教育已走过近三十年的历程，广告学教育在全国各大高校已形成燎原之势。随着整合营销传播理论的崛起、媒介环境的巨变以及我国自主品牌建设的需求，品牌传播成为我国广告学实现可持续发展的新路径之一。
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| 关 键 词： | 广告学 品牌传播 新路径 |
Discussion on New Path to the Development of Domestic Advertising Based on Brand Communication |
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| SHE Shi-hong.Discussion on New Path to the Development of Domestic Advertising Based on Brand Communication[J].Journal of South China University of Technology(Social Science Edition),2013(5):89-92. |
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| Authors: | SHE Shi-hong |
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| Institution: | SHE Shi-hong (School of Journalism and Communication, South China University of Technology, Guangzhou 510640, Guangdong, China) |
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| Abstract: | Advertising education in China has made great progress within major was established in 1984. With the rise of brand theories and inte nearly 30 years since the first advertising grated marketing communication theory, media environment changes as well as our own brand building, brand communication is the new path for sustainable development of advertising. |
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| Keywords: | advertising brand communication new path |
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