| 谈提高东阳竹编产品附加价值和品牌效应 |
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| 引用本文： | 蒋兰,孟悦.谈提高东阳竹编产品附加价值和品牌效应[J].江南大学学报(人文社会科学版),2006,5(4):125-128. |
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| 作者姓名： | 蒋兰 孟悦 |
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| 作者单位： | 1. 沈阳航空工业学院,工业设计系,辽宁,沈阳,110034
2. 扬州大学机械工程学院,江苏,扬州,225000 |
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| 摘 要： | 东阳竹编是我国传统工艺品中的一朵奇葩,但在社会发展的新阶段遭遇困境,因此探讨如何提高东阳竹编在现代经济社会中的应用价值非常具有现实意义。文章通过对产品附加价值功能及对东阳竹编现状的分析,指出了东阳竹编产业的诸多问题所在,并就其附加价值的提升和品牌效应的建立进行合理性提案,给予竹编产业科学发展以指导性建议。
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| 关 键 词： | 传统工艺 东阳竹编 附加价值 品牌 |
| 文章编号： | 1671-6973(2006)04-0125-04 |
| 修稿时间： | 2005年11月18 |
A Study on the Improvement of Dong yang BambooHandcraft' Added Value and Brand Effect |
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| JIANG Lan,MENG Yue.A Study on the Improvement of Dong yang BambooHandcraft'''' Added Value and Brand Effect[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2006,5(4):125-128. |
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| Authors: | JIANG Lan MENG Yue |
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| Abstract: | Dong-yang bamboo handcraft is an excenllent Chinese traditional craft. But it encounters great difficulty in the new developmental stage of society, so how to improve its applied value in modern society has its great realistic meaning. Analyzing product added value and the present situation of Dongyang bamboo handcraft, this article points out the problems of bamboo handcraft industry, and gives some rational proposals for the increase of product added value and the improvement of brand effect. |
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| Keywords: | traditional craft Dongyang bamboo handcraft added value brand |
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