| 广告荐证主体制度研究 |
| |
| 引用本文： | 药恩情.广告荐证主体制度研究[J].华北工学院学报(社会科学版),2013(6):47-51. |
| |
| 作者姓名： | 药恩情 |
| |
| 作者单位： | 中北大学人文社会科学学院,山西太原030051 |
| |
| 基金项目： | 山西省哲学社会科学“十一五”规划2010年度课题：山西省广告行业自律机制研究;山西省法学会2013年度法学研究课题：山西广告行业科学发展法律制度研究[SXLS（2013）B24] |
| |
| 摘 要： | 广告荐证者应当成为与广告主、广告经营者、广告发布者并列的广告活动主体。自然人应当和组织一样成为适格的广告荐证者。广告荐证活动规则由广告荐证市场准入制度和广告荐证市场退出制度组成。按照广告荐证市场准人制度要求，广告荐证者应当参加广告荐证者协会，使用所荐证商品或者接受所荐证服务，参加广告荐证保险，才能从事广告荐证活动。广告荐证市场退出制度由广告荐证征信制度、广告荐证黑名单制度组成。
|
| 关 键 词： | 荐证广告 广告荐证者 名人代言 广告法 |
On Subject Legal System of Recommender in Advertisement |
| |
| Authors: | YAO Enqing |
| |
| Institution: | YAO Enqing (School of Humanities and Social Sciences, North University of China, Taiyuan 030051, China) |
| |
| Abstract: | The recommender is equal to advertisers, advertising operators and advertisement publishers, suggested to act as an important role in advertisement law. Both natural persons and organizations should be qualified as recommenders in advertising. The recommending rules in advertisement include market access system and market exit system. According to market access system, a recommender is asked to participate in recommender association, to use goods or services that he recommended, and to participate in the recommender insurances before his recommending. The market exit system in advertising recommending is composed of card-credit system and black-list system. |
| |
| Keywords: | recommended card ad recommender in advertisement celebrity advertising law |
| 本文献已被 维普 等数据库收录！ |
