中国民营电视市场的结构分析 |
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作者单位: | 长江大学文学院 |
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摘 要: | 目前,民营电视公司已经成为中国电视市场中一支重要的有生力量,民营电视公司的发展一定程度上左右着中国未来的传媒市场结构形态,因此,对中国民营电视公司的整体状况进行评估成为一个重要的课题。
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关 键 词: | 民营电视 市场结构 产业结构 |
Structure Analysis of China's Private Television Market |
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Authors: | LIU Yuan-jun |
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Abstract: | At present,the private television company has become a major vital force in China's TV market.The development of private television companies are,in a certain extent,good or bad about China's future structure of the media market.Therefore,assessing the overall situation to China's private television companies becomes an important issue. |
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Keywords: | private television company market structure industrial structure |
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