| Abstract: | The 1962 publication of Rachel Carson's Silent Spring vaulted pesticide risks to a prominent place on the media agenda. This article reports on a study of the relative weight of attention given by the New York Times to alarming or reassuring messages about pesticides in the immediate aftermath of Silent Spring . Theoretically, it uses a combination of inductive and deductive approaches to explain the empirical findings. Three models of media coverage are examined: conflict theory, sensationalism, and problem frame. These models are employed chronologically as analysis revealed a complicated pattern of coverage which first highlighted, then downplayed, risk. |
