| 三亚市发展体育旅游的SWOT分析及对策研究 |
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| 引用本文： | 梅娟,符运猛.三亚市发展体育旅游的SWOT分析及对策研究[J].琼州学院学报,2012,19(2):57-61. |
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| 作者姓名： | 梅娟 符运猛 |
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| 作者单位： | 琼州学院体育学院,海南三亚,572022 |
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| 摘 要： | 体育旅游逐步成为现代旅游业的一个新亮点、国民经济发展的新增长点。运用SWOT分析法对三亚市体育旅游业的优势、劣势以及当前面临的机遇和挑战进行全面系统的分析,并根据三亚体育旅游所处的境况提出相应的对策建议。
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| 关 键 词： | 三亚市 体育旅游 SWOT分析 对策 |
SWOT Analysis and Strategy Choice for Developing Sport Tourism in Sanya |
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| MEI Juan,FU Yun-meng.SWOT Analysis and Strategy Choice for Developing Sport Tourism in Sanya[J].Journal of Qiongzhou University,2012,19(2):57-61. |
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| Authors: | MEI Juan FU Yun-meng |
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| Institution: | (College of Physical Education,Qiongzhou University,Sanya Hainan 572022,China) |
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| Abstract: | As an important part of tourism,sport tourism is becoming a new tourist interest and an increasing point of national economy.With a SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats for the development of sport tourism in the city of Sanya,and in accordance with the current situation,puts forward some strategies and measures. |
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| Keywords: | Sanya sport tourism SWOT analysis strategy choice |
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