全球化背景下的中国媒体经营战略

自2005年1月1日起中国施行新修订的<外商投资产业指导目录>.该目录将广播电视节目制作、发行和电影制作列为对外开放领域,中国传媒产业与国外一些媒介之间的竞争在所难免.通过对中国大陆的经济环境和媒体的企业化营运分析,本文提出全球化背景下的中国媒体经营战略是:坚持国有(公营)制度;政企分开,政府转变职能;明晰产权,走现代企业制度发展之路.

Operation Strategy of China's Media in the Globalization

On January 1, 2005, Industrial Directory of Foreign Investment began to be carried out in Chi- na, in which film and broadcasting programs making and distributing are listed as the opening part to for- eign countries. The media competition between China and the rest world are unavoidable. In this global context this paper thinks that operation strategies of China's media should be sticking to the state-owned system, separating administration from business, transferring the function of government, clarifying prop- erty right and advancing on the road of modern business system.