基于消费者价值导向的企业市场文化研究

在充满消费者个性化和多样化的市场中,现代企业都将消费者视作自身的重要市场资产,如何有效吸引消费者,实现企业的可持续发展,已成为企业管理者面临的一大难题。企业文化作为企业灵魂,具有导向、凝聚、激励和约束等功能,优秀的企业文化可迅速提升企业的市场魅力。因此,在新的市场条件下,加强企业文化创新,建设基于消费者价值导向的企业市场文化,成为企业在激烈的市场竞争中生存的有力武器。

On the Corporate Market Culture Under the Consumer Value-oriented

In a personalized and diverse consumer market,all the modern enterprises regard the consumers as an important market as- set,how to effectively attract consumers to realize the sustainable development of enterprises,become a key issum for corporate manag- ers.Corporate culture,with orientation,cohesion,inspirit and restraint functions,is the soul of enterprise.Good corporate culture can quickly enhance its charm in the market.As a result,in the new market conditions,strengthening the innovation of corporate culture, building the culture of the enterprise based on the value of consumer-oriented,it can become a powerful weapon for enterprises survive in the fierce market competition.