新能源汽车分时租赁市场竞争的进化博弈模型研究

针对"互联网+分时租赁"市场竞争存在有限理性,且不断模仿、学习和改进的特点,本文通过构建进化博弈模型,来揭示租车软件进出市场、抢占市场的博弈过程,并结合当前打车软件市场采用最多的价格战对模型进行了具体化分析和算例验证。研究表明：一个初期稳定的分时租赁市场受到某一公司价格战策略的突变冲击后,不存在纯策略的进化稳定状态,但一定有混合策略的进化稳定状态;对于准备进入市场的公司或想扩大市场份额公司,其最优策略是选用价格战;而对于已经在该市场内运营的公司,其最优反应策略也是降价。

Research on the Evolutionary Game Model of the New Energy Vehicle Rental Market Competition

Based on the traits of bounded rationality, imitation as well as learning and improvement exists in the "Internet plus Periodic Renting" market competition. In this paper, an evolutionary game model is construted to reveal the mechanism of the car rental company to grab market share. Specifically, recent phenomenon of Price War in taxi-hailing app market is incorporated to analysis the model. A case study is given to demonstrate the interrelationships among action, evolutionary path and evolutionary stable strategy (ESS) in the end. The research shows that there is no pure strategy evolutionarily stable strategy, when the market is under the impact of price war lunched by a company. However, there must be an evolutionary stable state of the hybrid strategy. For companies that are ready to enter the market or want to expand their market share, the best strategy is to lunch a price war. And for companies that are already operating in the market, the best responsive strategy is to cut price.Theoretical explanation is given for the existence of ESS in car-sharing market competition, which offers guaidance on pricing strategy of the car rental company.