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随机供需条件下装配商的订购-定价联合决策问题
引用本文:吉清凯,胡祥培,郭强,赵达.随机供需条件下装配商的订购-定价联合决策问题[J].中国管理科学,2018,26(10):113-122.
作者姓名:吉清凯  胡祥培  郭强  赵达
作者单位:1. 海南大学经济与管理学院, 海南 海口 570228; 2. 东南大学经济管理学院, 江苏 南京 211189; 3. 大连理工大学管理与经济学部, 辽宁 大连 116024; 4. 海南大学科研处, 海南 海口 570228
基金项目:国家自然科学基金资助项目(71421001,71661006,71361006,71421001)
摘    要:针对随机供需条件下装配商的订购与定价联合决策这一难题,运用随机非线性规划方法,以装配商期望利润最大化为目标,建立零部件订购量与最终产品定价的多维优化模型。刻画了给定价格时的最优订购量和给定订购量时的最优价格,最后给出关于最优订购-定价的必要条件。通过数值算例验证了模型结论并进一步探讨随机供需的影响,为装配商的订购-定价决策以及供应商改进提供有益的管理启示。

关 键 词:订购  定价  装配系统  随机供应  随机需求  
收稿时间:2017-02-04
修稿时间:2017-04-25

Optimal Joint Ordering-Pricing Decisions for An Assembler under Random Supply and Demand
JI Qing-kai,HU Xiang-pei,GUO Qiang,ZHAO Da.Optimal Joint Ordering-Pricing Decisions for An Assembler under Random Supply and Demand[J].Chinese Journal of Management Science,2018,26(10):113-122.
Authors:JI Qing-kai  HU Xiang-pei  GUO Qiang  ZHAO Da
Institution:1. School of Economics and Management, Hainan University, Haikou 570228, China; 2. School of Economics and Management Southeast Universtiy, Nanjing 211189, China; 3. Faculty of Management and Economics, Dalian University of Technology, Dalian 116024, China; 4. Research Administration Department, Hainan Universtiy, Haikou 570228, China
Abstract:The optimal joint ordering-pricing decisions are studied in an assembly system consisting of n components in a single period setting. Demand for the end-product is random and component supply capacities are uncertain due to unexpected breakdowns, repairs and reworks, etc. The assembler jointly decides components ordering amounts and end-product price before the supply capacities and the demand are realized. Using stochastic nonlinear programming, a multidimensional optimization model in which the object is to maximize the assembler's expected profit is presented. It is showed that the optimal ordering policy is to order equally despite the supply uncertainties, and then the n+1-dimensional model can be reduced tobe of two dimensions (i.e., a unified ordering decision and a pricing decision). One decision is fixed and the corresponding optimal path of another decision is derived, and then the global optimal solution along the path is solved. Numerical experiments are conducted to justify the model and to further explore the effect of random supply and demand. For the random supply, the increase of the mean is related to investments in new production line or promises of overtime work, the decrease of variance is related to enhancements of preventive maintenance for manufacturing equipments or enhancements of training and education for workers to avoid misoperations, etc., the simultaneous increase of mean andvariance is related to supplier outsourcing its work to multiple second-tier suppliers. Based on these relations with practice, logical explanations are came up with and managers are offered with useful suggestions and insights.
Keywords:ordering  pricing  assembly system  random supply  random demand  
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