| 我国网络广告设计现状分析与对策研究 |
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| 引用本文： | 刘华.我国网络广告设计现状分析与对策研究[J].淮海工学院学报(社会科学版),2012,10(12):100-102. |
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| 作者姓名： | 刘华 |
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| 作者单位： | 新乡学院艺术学院,河南新乡,453000 |
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| 摘 要： | 分析了我国网络广告的现状,认为目前我国网络广告发展很快,但网络广告设计却差强人意,市场对网络广告设计人才的需求很大,但是高校教育没有与市场结合,对市场的需求反应较慢。提出了高校通过整合优势资源,调整课程教学,加强师资队伍建设,强化广告设计人才培养的对策思考。
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| 关 键 词： | 网络广告 人才 高校教育 |
Analysis of Network Advertisement Design Education and Its Countermeasures |
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| LIU Hua.Analysis of Network Advertisement Design Education and Its Countermeasures[J].Journal of Huaihai Institute of Technology,2012,10(12):100-102. |
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| Authors: | LIU Hua |
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| Institution: | LIU Hua(Dept.of Arts,Xinxiang College,Xinxiang 453000,China) |
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| Abstract: | Upon analysis of the expanding network advertising in China,the paper points out that the network advertisement design is hardly satisfying,though the markets call for more network advertisement design talents.However,college education fails to be adjusted to the market demand.Therefore,it is necessary for colleges to integrate resources,change courses,build up the ranks of teachers,and enhance the training of network advertisement design talents. |
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| Keywords: | network advertisement design talents college education |
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