对我国大众传播媒介权力规范的思考

随着大众传播媒介的发展,媒介权力现象日益受到人们的关注,我国的媒介权力也被认为存在滥用与异化现象和引导不力、权力弱化等问题,因此必须正确认识我国大众传播媒介权力。在此基础上对媒介权力资源分配与我国现行的媒介管理体制之间的关系进行了具体分析,并结合我国大众传媒的发展现状,提出应当通过有效利用政策效应,对大众传媒实施经济调控,引导媒介权力行使者进行有效的自律,加强媒介素养教育,提高全民理性利用媒介的水平等手段来对我国的媒介权力进行合理的引导与规范,以保证大众传媒的健康良性发展。

Ideas on the Regulation of Media Power in China

With the development of mass media,media power has received more and more attention.In China,there also exist the abuse,alienation,ineffectiveness and weakening of media power enforcement.Therefore,we must have a correct understanding of domestic media power.On such a basis,this paper makes a detailed study on the relationship between the allocation of media power resources and media regulating mechanism.Taking into account the developing status quo of domestic media power,it holds that we should recognize our media power correctly,make use of policy effect,further enhance its self control and promote quality-oriented education for mass media to regulate media power and guide it to a healthy future.