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Database marketing for competitive advantage
Institution:1. Department of Mechanical Engineering, Vel Tech Rangarajan Dr Sagunthala R and D Institute of Science and Technology, Avadi - Vel Tech Road Vel Nagar, Avadi, Chennai, Tamil Nadu 600062, India;2. Department of Mechanical Engineering, NPR College of Engineering and Technology, Natham, Tamil Nadu, India;3. Department of Mechanical Engineering, Velammal Institute of Technology, Velammal Knowledge Park, Chennai - Kolkatta High Way, Chennai-601204, Tamil Nadu, India;4. Department of Mechanical Engineering, CVR College of Engineering, Vastunagar, Mangalpally(V), Ibrahimpatnam(M), R R Dist, Telangana 501510, India;5. Physics Department, Sardar vallabhbhai Patel College, Bhabua, Veer Kunwar Singh University, Ara, Bihar, India;6. Department of Mechanical Engineering, Graphic Era Deemed to be University, Dehradun 248002, India;1. Child Neuropsychiatry, Department of Surgical Sciences, Dentistry, Gynaecology and Paediatrics, University of Verona, Verona, Italy;2. PhD Program in Clinical and Experimental Medicine, University of Modena and Reggio Emilia, Modena, Italy;3. Cystic Fibrosis Centre of Verona, Azienda Ospedaliero Universitaria Integrata di Verona, Verona, Italy;1. Pediatrics and Biochemistry, Saint Louis University, Cardinal Glennon Children''s Medical Center, Saint Louis, MO;2. Pediatrics and Surgery, University of California San Francisco, San Francisco, CA;3. Arbor Research Collaborative for Health, Ann Arbor, MI;4. Biostatistics, University of Michigan, Ann Arbor, MI;5. Pediatrics, Northwestern University Feinberg School of Medicine, Chicago, IL;6. Pediatric Gastroenterology and Hepatology, Seattle Children''s Hospital, University of Washington School of Medicine, Seattle, WA;7. Pediatric Gastroenterology, Children''s Hospital Los Angeles, Los Angeles, CA;8. Surgery, University of Michigan School of Medicine, Ann Arbor, MI;9. Pediatrics, Emory University, Children''s Healthcare Atlanta, Atlanta, GA;10. Pediatric Gastroenterology and Hepatology, Children''s Hospital Medical Center, Cincinnati, OH;11. Pediatric Gastroenterology, Hepatology and Nutrition, James Whitcomb Riley Hospital for Children, Indianapolis, IN;12. Pediatrics, University of Pittsburgh, Pittsburgh, PA;13. Pediatric Gastroenterology, Hepatology and Nutrition, The Hospital for Sick Children, Toronto, Ontario, Canada;14. Department of Pediatrics, Division of Gastroenterology, Hepatology and Nutrition, University of Utah, and Intermountain Primary Children''s Hospital, Salt Lake City, UT;15. Pediatric Gastroenterology, Children''s Hospital of Philadelphia, Philadelphia, PA;16. National Institute of Diabetes, Digestive and Kidney Disease, National Institutes of Health, Baltimore, MD;17. Pediatric Gastroenterology, Hepatology and Nutrition, University of Colorado School of Medicine, Children''s Hospital Colorado, Aurora, CO;1. Faculty of Engineering and Sciences, Universidad Adolfo Ibáñez, Viña del Mar, Chile;2. Institute of Applied Mathematics and Information Technology, CNR, Milano, Italy;3. Institute of Mathematics and Statistics, Universidade Federal de Goiás, Goiânia, Brazil;4. School of Industrial Engineering, Pontificia Universidad Católica de Valparaíso, Valparaíso, Chile
Abstract:Achieving fully integrated Database Marketing is a long way off for most companies but the technology to achieve it is available today. More and more companies in different sectors are increasing the degree of automation in their marketing every year. By the 1990s there will be major manufacturing and distribution companies able to claim that their marketing is truly integrated with all their other functional activities through database marketing.
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