A framework for the strategic management of future tyre technology |
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| Institution: | 1. Department of Computer and Systems Engineering, Universidad Católica de Colombia, Caracas 46-72, Bogotá, Colombia;2. Departmento de Ingenierías Mecánica, Informática y Aeroespacial, Universidad de León, León 24071, Spain;3. Departamento Ingeniería Mecánica, Universidad de La Frontera, Temuco, Chile;4. Departamento de Ingeniería Mecánica, Universidad Politécnica de Madrid, José Gutiérrez Abascal, 2, Madrid 28006, Spain;1. Department of Industrial & Manufacturing System Engineering, Huazhong University of Science and Technology, 1037 Luoyu Rd., 430074 Wuhan, China;1. Department of Management, University of Alabama, United States;2. Department of Management, Concordia University, Canada |
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| Abstract: | Strategically managing technology faces one major problem: technology planners and managers who mistake ‘R & D management’ for ‘strategic technology management’. In globally competitive markets, survival and growth of tyre companies will increasingly depend upon the ability to manage technological resources strategically. This article proposes a process model which views the strategic management of technology as ‘techno-business management’, where technology and business strategy, planning and implementation can be facilitated by the use of portfolio frameworks and technology forecasting techniques in analysing and addressing the key strategic management areas of techno-business strategy development and strategy implementation. |
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