Creative strategic planning using imagery

Strategic planning is often dominated by left-brain thinking which emphasizes rational, analytical techniques. Imagery is a technique which has been widely applied in other disciplines such as sports, medicine, learning and counselling, which can be used by planners to enhance more right-brain thinking. The technique is especially useful for creative thinking in scenario building and goal setting. This paper reviews the technique, explains how it has been used in other fields, and how it can be used to enhance planning.