| 论儒学对现代公共关系理论建构与实践的启示 |
| |
| 引用本文： | 刘兴云,石小娇.论儒学对现代公共关系理论建构与实践的启示[J].山西高等学校社会科学学报,2003,15(12):48-50. |
| |
| 作者姓名： | 刘兴云 石小娇 |
| |
| 作者单位： | 中南大学,湖南,长沙,410083 |
| |
| 摘 要： | 儒学是中华文明史上的宝贵精神财富 ,它经历代学者加工改造 ,最终奠定了其在中国传统文化中的主导地位 ,铸就了中华民族的理想人格、思维方式、价值取向、社会心理以及交往原则。儒学中的一些基本范畴对现代公共关系理论和原则的建构有着重大的启示和指导作用 ,诸如仁与公共关系的本质要求、起点 ;中庸与公共关系的方法 ;诚信与公共关系的态度 ;义利与公共关系的动力等。
|
| 关 键 词： | 儒家思想 公共关系理论 建构 |
| 文章编号： | 1008-6285(2003)12-0048-03 |
| 修稿时间： | 2003年9月8日 |
Enlightenment from the Thoughts of Confucianism to the Construction and Practice of the Theory of Modern Public-relations |
| |
| LIU Xing-yun,SHI Xiao-jiao.Enlightenment from the Thoughts of Confucianism to the Construction and Practice of the Theory of Modern Public-relations[J].Social Sciences Journal of Colleges of Shanxi,2003,15(12):48-50. |
| |
| Authors: | LIU Xing-yun SHI Xiao-jiao |
| |
| Abstract: | The article discusses some categories of the thought of the Confucianism, such as the humanity, the golden mean, the sincere and the trust, the righteousness and the interest etc. and their guiding significance to the construction of the theories of modern public- relations of our country. Also, it sets forth some problems to which we must pay close attention in the construction and the practice of the theories of the modern public- relations. |
| |
| Keywords: | the Thoughts of the Confucianism public- relations construct |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
