The journal readership survey |
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Authors: | Annette Horne |
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Affiliation: | Horne Nunn Associates, London, UK |
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Abstract: | In the early part of last year the Editorial Board commissioned a study to investigate readers' attitudes to this journal. The journal is produced for a highly specialist audience, located in a wide spectrum of industries and institutions, with considerable diversity in their application of the planning function. The board was therefore concerned to discover the extent to which the journal satisfied the varied interests of readers and to identity any aspects of the content and presentation of the journal which could be improved in the future. |
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