Marketing strategy and plans: Systematic marketing management : D.J. Luck and O.C. Ferrell,Prentice-Hall,Hemel Hempstead (1979), 474 pp. £13.10 (hardback)期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

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Marketing strategy and plans: Systematic marketing management : D.J. Luck and O.C. Ferrell,Prentice-Hall,Hemel Hempstead (1979), 474 pp. £13.10 (hardback)

Authors:	Peter Chisnall

Institution:	Manchester Business School, USA

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