浅析超市场细分理论

随着经济的飞速发展,市场细分理论在指导实践的同时自身也得到了极大的补充和发展,目前出现了一个极端的发展方向:超市场细分理论。伴随着互联网及IT新技术的蓬勃发展,尤其是客户关系管理(Cus-tom Relation Management)在企业中应用的逐步深入,超市场细分理论被赋予了更多实际的价值和意义。该文首先描述了超市场细分理论的内涵和基础,进而点出超市场细分理论的优点和存在的缺点,最后对超市场细分理论进行了反思。

Research on Subdivision Segmentation Theory

With the increasing development of economy,the theory of segmentation has made great progress and complement,then,a dramatic theory of marketing appeared: subdivision segmentation theory.Accompanied with the increasing development of Internet and new IT technology,especially the step-by-step application of Custom Relation Management on so many firms,subdivision segmentation theory becomes more and more important and interesting.First of all,this article describes the connotation and basement of subdivision segmentation theory;second,this article points out the advantage and disadvantage of subdivision segmentation theory;finally,we have a rethinking about subdivision segmentation theory.