论塑造民族品牌中的自主创新意识

中国自主民族品牌存在着缺乏独特的品牌文化,品牌内涵不够清晰,自主开发能力不够,品牌意识不强,品牌保护不力,过分依赖广告宣传等问题,为此,应塑造良好的品牌文化,自主研发技术,打造民族品牌,强化品牌意识,加强对品牌的法律保护,制定根据自身实力和发展方向的广告宣传策略。

Researching on the Strategy of Shaping Our Own National Brands

China's independent national brands lack unique brand culture.Their connotation is not clear enough.The ability of developing through our own efforts is insufficient.People lack brand awareness and brand protection.They over-depend on advertising and so on.Therefore,we should create a favorable brand culture and independent open technology.We should shape national brands and enhance brand awareness.We should strengthen the legal protection of brands,and word out their own advertising strategies according to ourselves' strength and the direction of development.