蓝海战略在图书出版中的运用

由哈佛商学院出版社出版的《蓝海战略》一书为我们提供了一种有效的思维方法和分析工具。这种基于需求导向和价值创新的战略思想，强调避开现有市场（红海）的残酷竞争，通过价值要素的重新组合开辟全新的市场领域（蓝海），并通过建立战略布局图和重建顾客价值的四个步骤：删除-减少-增加-创造来寻找新的市场机会，对于处于激烈市场竞争中的图书出版产业具有积极的借鉴作用。

Blue Ocean Strategy To Be Applied in Book Publishing

Blue Ocean Strategy published by the Harvard Business School Press provides us with an effective way of thinking and analysis tools.This strategic thinking,based on the demand-oriented principle and value of innovativeness,stresses that we should avoid the keen competition in the existing market(the Red Sea),develop new market areas(Blue Ocean),through the re-combination of value elements and find new market opportunities through the establishment of strategic layout and re-construction of customer value in...