北京老字号品牌价值构成要素和表现形式

北京老字号品牌是在国都之地北京孕育发展起来的,长期的历史积淀和独特的地理位置赋予了北京老字号品牌独特的价值内涵,形成了独具特色的品牌价值构成要素和表现形式。本文通过分析,认为北京老字号品牌价值由市场价值、社会价值和文化价值三部分构成。并且重点分析了它的社会价值和文化价值的表现形式。通过深入剖析北京老字号品牌价值的构成要素和表现形式,无疑为提升北京老字号品牌价值提供了路径,为北京世界中心城市的建设提供了元素。

Beijing time-honored brand value inscape and forms of expression

Beijing time-honored brand developed in the land that is our capital,long-term historical heritage and unique location has given Beijing time-honored brand unique brand value connotation,and it owns unique brand value inscape and forms of expression.This paper indicated that Beijing time-honored brand value consisted of market value、social value and cultural value.And the author analyzed forms of expression of its social and cultural values.Through in-depth analysis of Beijing time-honored brand value inscape and forms of expression,it will promote Beijing time-honored brand value and also make a significant contribution to the construction of Beijing World Center city.