新疆入境外国游客客源市场分析基于亲景度、竞争态及SSM

分析新疆入境外国游客客源市场,明确市场的发展现状、存在问题和未来趋势,更有利于旅游业快速发展。运用亲景度、竞争态和SSM方法,借助有关统计数据,从不同角度探讨新疆入境外国游客客源市场的研究结果表明:各客源国入境外国游客对新疆的整体亲景度稳中下降;市场竞争态整体良好,但某些客源国市场增长率明显缓慢;市场竞争力在全国较强,但市场结构欠佳。针对各客源市场的不同,提出了相应的发展对策。

Foreign Visitors to Tourism Market in Xinjiang from the Aspects of the Preference Scale,Competition State and SSM

The article analyzes foreign tourism market in Xinjiang and its present sltuauon, pro~x~m~ ~,,u ~ trends, to seek its developing way. To get more accurate conclusions, it discussed the Xinjiang foreign tourism market from the aspects of the preference scale, competition state and SSM according to relatively statistical data. The research results showed as follows： a slight decline in Xinjiang foreign tourists due to the preference scale, the overall market competition in good condition except Japan, the nationwide overall market competition power in good condition except for the imperfective market structure. It puts forward some developing countermeasures for different tourism markets.